Balenciagea: $1790 Trash Bag

Recently, Balenciaga released a new bag, please try to find the bag in the picture below↓

To be honest, Balenciaga is honest and the name of the product is "Trash Pouch". Unlike real garbage bags, it is made of calfskin and comes in four colors. But no matter what the material is, it looks like taking out the garbage. The model runway show scene is like taking out the garbage in the snow.

The designer of the garbage bag said: "My inspiration came from garbage bags, and I couldn't pass up the opportunity to make the most expensive garbage bags in the world". Since Balenciaga changed its chief designer, it has been engaging in "confused fashion".

A $2,145 tote bag was also previously launched, and the product image used yellow as the background color. Isn't that IKEA's $2,145 shopping bag？ $2,145 can buy 2,000 IKEA bags. People who feel offended by their IQ: Is that a new fashion item? I can do it myself, and I can do it better than you! But in the eyes of big names, the point of fashion is not to look good, but to confuse.

Luxury brands often do some confusing things. The only advantage is that it never preys on the poor. Tiffany has created a life series, which means to elevate everyday mundane things into exquisite works of art. The translation is: remake the pots and pans, put on the logo, and sell them very expensive.

In this regard, many people say that "We don't understand the world of the rich" For the problem, it is still necessary to return to the original intention of buying luxury goods. In fact, wealthy people buy luxury goods not for their practicality, but for the uniqueness of their design (unique ≠ good-looking); the brand story described behind it; and its identity divided by scarcity and high price.

Like the GUCCI umbrella that sells for $1650 but is not waterproof, it comes from the first cross-border joint series of GUCCI x Adidas. The umbrella is printed with the logos of the two brands, which creates a unique sense of scarcity for this item. The brand also created a story for this umbrella - "inspired by the beautiful memories of the creative director", the scarcity and storytelling make this umbrella collectible. Coupled with its retro design, it also adds to its ability to create stylish looks. With these characteristics, it is no longer important to be waterproof or not. After all, waterproof umbrellas are the same, and umbrellas with a story are the special one in a hundred.

The Chanel "garbage bag" bag is priced at $5800, the story given by the brand is: its design inspiration comes from the No°22 perfume launched by Chanel in 1922, and the brand hopes that through the century-old echo of this 22 handbag and NO°22 perfume, it can convey the free, uninhibited and full-fledged femininity that the brand has always admired. In the details, it incorporates the brand's classic diamond quilting and leather chain shoulder straps. In terms of bag type, the popular lazy and casual style is chosen. The story behind this and the unique design are the secrets that make this bag popular.

In fact, many products have their unique story and design but their brand is not so famous. For example, a viper bracelet from COPPERTISTWU. The design is inspired by the twisted leg bones of two snakes, which means guardianship. The four snake eyes are hand set with zirconia, the opening of the bracelet can be easily adjusted for size.